Hi! My name's Paola but most call me Wap.  I'm based in Metro Manila, Philippines and mostly work around Makati City and Bonifacio Global City.

I'm a 
Creative Director specializing in UX/UI design, branding & identity, and illustration with over 10+ years of experience in various companies from different industries (printing, film, advertising, digital marketing, gaming, e-learning, software development, recruitment and HR, health, e-commerce, startups).

I design educational and digital products that help solve everyday problems of local communities sustainably. I enjoy building strong foundations for brands and telling their impactful stories by creating their visual identity and illustrating their vision through multimedia content.

My passion for making ideas easier and simpler for people to understand and engage with is rooted in my ability to empathize and my desire to connect with people in a profound way. I strive to optimize processes and inspire creativity by crafting delightful and intuitive experiences that people could truly enjoy while building strategies for businesses to thrive and grow.

I love working on projects and businesses that empower people and support causes close to my heart. I believe in living with purpose, doing everything with intent, doing what you love, and loving what you do.

I'm also a full-time work-at-home-mom to 2 beautiful kids, a wife to a loving Visual Effects Artist and Compositor, an adventurer, eco-warrior, and aspiring Jedi.

Interested to work with me? Let's make things happen.
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