Hi! My name's Paola Martinez-Mercader but please call me Wap. I'm a Digital Product/Senior UX & UI Designer and Creative Director for purposeful innovative brands and am based in Metro Manila, Philippines. 

Being a work-at-home mom of 2,  a wife to a Visual Effects Artist, and co-founder of a non-profit project--a book series entitled I Am Loved, Happy, And Brave (which advocates for quality education for students in underserved communities in the Philippines) makes me ever more determined to work smart, play hard, and dream big.

Over 12 years of experience designing graphics, print materials, branding, and digital experiences for various brands in different industries (advertising, gaming, e-learning, commerce, human resources, software development, financial technology, health) has enabled me to help forward-thinking companies provide fun and meaningful digital experiences that make lives better and keep teams and customers invested in your product or service and loyal to your brand. 

I do this by working with you closely as we dive into the minds of your market or community and strive to understand their wants, needs, fears, motives, influence, and dreams. I believe that everyone's individual stories are great opportunities to learn and build from. Empathizing with people lets us know what approach we can take to be able to serve them better. 

I believe that providing intuitive and enriching experiences that ultimately improve people's lives is always good for everyone--customers and businesses alike.

Having meaningful and engaging digital products such as websites, applications, and platforms that streamline your business processes along with training materials and design systems that actually help and empower people instead of overwhelming and intimidating them can do wonders for any business or organization. It can transform your brand and save you costs in the long run as you leverage on optimized digital assets and seamless processes. 

Let me help you drive forward innovation and scale your business as we meet the demands of the times through human-centered design practices, which encourages a growth mindset that will empower your people to keep learning and get more involved.

Let's solve problems together as we openly discuss our research, discoveries, and results. I would love collaborating with you in simplifying and building memorable products and services that effectively and delightfully solves your stakeholders' problems while creating a positive lasting impact for your team/s or for the community you are serving.

Keep your team and customers or community excited, engaged, and enamored of your brand by continuously providing creative sustainable solutions and impactful experiences when we work together. 

Can't wait to know how we can get started? Email me at wapmmercader@gmail.com to share your challenges and vision for your digital product or service now. 

I'd love to know how I can help you innovate, reach your business goals, and empower your team. 

It's always a pleasure to learn and serve. Cheers!
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