Hi! My name's Paola Martinez-Mercader but please call me Wap. I'm a Digital Product/Senior UX & UI Designer and Creative Director for purposeful innovative brands and am based in Metro Manila, Philippines. 

Being a work-at-home mom of 2, wife of a Visual Effects Artist, and co-founder of a non-profit project--a book series entitled I Am Loved, Happy, And Brave, which advocates for quality education of underserved communities in the Philippines, makes me ever more determined to work smart, play hard, and dream big.

Over 11 years of experience designing graphics, print materials, branding, and digital experiences for various brands in different industries (advertising, gaming, e-learning, commerce, human resources, software development, financial technology, health) has enabled me to help forward-thinking companies provide fun and meaningful digital experiences that make lives better and keep teams and customers invested in your product or service and loyal to your brand. 

I do this by working with you closely as we dive into the minds of your intended audience and strive to understand their wants, needs, fears, motives, influence, and dreams. I believe that everyone's individual stories are great opportunities to learn and build from. Empathizing with people lets us know what approach we can take and how we can make things intuitive, enjoyable, and valuable for your market or the community you long to serve. 

Having meaningful and engaging digital products such as websites, applications, and platforms that streamline your business processes along with training materials and design systems that actually help and empower people instead of overwhelming and intimidating them can do wonders for any business or organization. It can transform your brand and save you costs in the long run.

Let me help you simplify and build memorable products and services that not only create a positive impact in the teams or community you are serving but also make it fun for them to use or interact with. Make them come back excited and eager to learn and get involved. Keep providing creative sustainable solutions for your team and customers as you constantly improve your digital product or service with solid research, strategic design, and captivating multimedia content when we work together. 

Can't wait to know how we can get started? Email me at wapmmercader@gmail.com to share your challenges with your digital product or service now. 

I'd love to know how I can help you or contribute to your team. 

It's always a pleasure to learn and serve.
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